At least 42 million euros (about $49 million) have been spent on such propaganda campaigns on YouTube and X since mid-June this year
The Israeli government is running an advertising campaign that aims to minimize the severe food shortage
International reporter, Daily Dawn, Dawn TV, OK TV report
London: According to European media, Israel is spending several million euros on propaganda, and the target of this campaign is European consumers. For this, a whole series of advertising videos aims to minimize the severe food shortage in the war-torn Gaza Strip.
An investigation by members of Eurovision News Spotlight, which spans European national borders, has revealed that the Israeli state, using its state-run advertising agency and with financial payments, has launched international campaigns aimed at influencing public opinion in many parts of Europe and North America.
For at least a year, an Israeli YouTube channel has been running propaganda campaigns that discredit UN institutions and challenge the conclusions of internationally recognized monitoring bodies and organizations.
A government document has revealed that at least 42 million euros (about $49 million) have been spent on such propaganda campaigns on platforms such as YouTube and X since mid-June of this year. These actions are part of Israel’s broader public diplomacy strategy, known as “Hasbara.” The term means “to clarify” in Hebrew and is used to describe Israel’s promotional efforts aimed at improving its reputation in the outside world.
On August 22 of this year, the same day that the Integrated Food Security Phase Classification (IPC) published details of its assessment that most of the Gaza Strip was experiencing famine, the Israeli government’s propaganda agency launched a new campaign denying the famine.
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